Networking Out the Wazoo

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Written by dermdaly on September 11th, 2009

We’ve got biz camps and bar camps, open coffees, networking (with or without speed), developer garages, meetups, tweetups, seminars, congresses and a whole host of other such events. One could easily spend their entire week going to events to network and get one’s business “out there”.

But in these difficult times, attendance at these events skyrockets. Everyone is there to raise awareness of their company, looking for business, staring a new business, etc. Here’s the question

Is there much actual business going on?

Almost everyone is a seller, very few are buyers. In fact, buyers don’t need to attend network events to find suppliers. Most people’s compelling reason to go along is to speak rather than to listen.

Ok. I’ll caveat some of this

But.

You can kid yourself that attending these events is very high priority, important work; essential to your business. Sure its important, but its not the most important.

I often refer to this kind of non-essential work as “non work“. The kind of work that you can claim (to yourself) that you’re working, when in fact, you’re actually doing something more enjoyable than the stuff you should be doing. (Writing a blog entry when I should be coding anyone?). We all do it, but sometimes there’s a need to focus.

I’m not suggesting that one shouldn’t go to events such as these, I just think you need to choose wisely. Go along to a few, and you’ll find the same names and faces. Its great to speak in person to those people you’ve only ever conversed with on twitter, but there isn’t a benefit in having the same conversation with the same person in 2 days time.

So…review you calendar, then take a look at the deadlines you’ve set to getting the actual work done. What’s a better use of your time? Going to that event, or finishing the product features roadmap?

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