We like to blog.

At Tapadoo we like to share what we’re learning. On our blog you can find updates about our projects and our thoughts on where the mobile app industry is headed.

8 User Acquisition Tactics for Mobile App Marketing

8 User Acquisition Tactics for Mobile App Marketing

Our lead UX designer, Orla, who has many years experience in designing mobile app user experiences, has spoken about the myth of ‘build it and they will come’. If this was true, marketers and business owners would live happily ever after. Unfortunately, this isn't the...

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Mobile App Marketing – Planning

Mobile App Marketing – Planning

Marketing is about engaging your consumers at all stages of the funnel. So mobile app marketing is about adopting this approach and making it specific to mobile apps. You want to engage potential users of your app from when they hear about it, to have them become...

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Data Driven​ Decision Making: A/B Testing in Google Play

Data Driven​ Decision Making: A/B Testing in Google Play

The Importance of Information in A/B Testing “ipsa scientia potestas est” (knowledge itself is power)  - Sir Francis Bacon We all make decisions every moment of every day of our lives. These decisions can range from banal, ‘I should have another cup of tea’...

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