Realex Financial Services launched a new bank account in Ireland. They wanted an app for this account that would transform the way people and businesses pay and get paid. Realex Fire was developed for this purpose. Our focus was to keep the app design in line with a website that Realex were also developing for Realex Fire. We designed the app from the ground up. All wireframing and graphic design were carried out by the Tapadoo design team. The app design was very distinct. Its aim was to make banking more accessible and easy to transfer money from person to person. It focused on making money transfers friendly and approachable by using a more human perspective. This included using profile imagery and making financial terminology simpler and more conversational.
We created a native app for Android and iOS, which integrated with Realex’s banking back end. The app was developed with its key features in mind; allow users to lodge and withdraw funds, create a circle of people to send and receive payments and operate multiple accounts with no transaction fees for personal accounts.