Fitr Woman


FITR Woman is the world’s first app to provide daily training and nutrition advice tuned to your menstrual cycle.

View in the App Store

The Brief

“We have extensive research into the performance of women athletes and how this varies throughout their menstrual cycle. We want to be able to provide athletes with personalised advice around nutrition and exercise tailored to their own cycle.”

  1. Fitr Woman 1
  2. Fitr Woman 2
  3. Fitr Woman 3


As women’s cycles can vary, designing for the average woman would diminish the app and exclude women with less regular cycles. To best accommodate varying cycles and be as inclusionary as possible, we allowed for a wide range of personalisation in our calculations. This included such things as cycle length, period length and date of period. This ensures that the information the app provides is as personalised and as accurate as possible for a wide range of users.

FitrWoman has won the iTAG Digital Product Award 2018. It has also been featured widely in the media; CNN, Forbes, the Irish Times and Independent.


FitrWoman was developed for iOS using Swift. The strategy that best suited our clients was to update the app quickly, without having to release a new version each time to the app store.

We previously used Google Tag Manager for this (GTM), as it allows the text in an app to be updated in real time. As GTM was deprecated for this use, we use Firebase instead for this functionality. Firebase allows for quick iterations and offline functionality. It also provides crash reporting and analytics. This means we can respond to any emerging issues and keep users happy.

Medical Apps

We offer consulting, design and development services for mobile app creation for the medical technology and pharmaceutical industries.

Do you need a medical app?

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