Engaging your users – The holy grail for iPhone Applications

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Written by dermdaly on September 23rd, 2009

When you launch an iPhone Application, you put it up on the iTunes App store. If you’re lucky it will be purchased by users. If you’re very lucky, they’ll give it good ratings, and if you’re very very lucky, the’ll add favourable reviews.

Apple will share with you download and sales figures, but you will have no real way of contacting those users – Apple don’t give you, for example, the email addresses of your users; Which is perfectly understandable; they may have downloaded your app, and immediately deleted it. They aren’t your users, they’re Apple’s users. Apple, understandably wouldn’t like iTunes users getting spammed by people who wrote the apps.

This does lead to a disconnect though; How do you engage with your users? The people who use your apps regularly are the same people who can give you the best feedback. I’ve done one or two of these, and need to do more (“A lot done, more to do” as the phrase goes). But here’s my thoughts

  1. Read your reviews. Some people will give useful feedback here. Read them all. Go over them, regularly
  2. Provide a number of channels to take feedback. My page about “Irelands Phone Book” and “Irelands Phone Book Pro” has a UserVoice feedback tab at the side of the web page. It allows users to submit feedback directly; I take comments on my blog, and reply to them all, and I also publish my e-mail address on the site.
  3. Allow for feedback within your app I fell down on this one. But the 3.0 SDK now allows for embedding emails, so allow the user mail you direct with feedback. All my future apps will do this.
  4. Get yourself a bug/issue tracking system. Any useful feature requests, put them in there for your next version. Also to record where you got the request

People will have gripes or dislikes about your app. Its how you choose to deal with them that is important. By taking it on board, you can turn an estranged user into one of your biggest supporters.

Also, if you do act upon user suggestions, its a good idea to let the user know that you’ve implemented their feature request.

And with that, I’d like to thank the following. All of you had influence on deciding what to put into Irelands Phone Book, Pro Edition:

On the off-chance you’ve not read the main page about the pro version, here’s an App Store link (Opens in iTunes).

Have you thoughts on engaging your users? Are you one of my users with an idea, or some feedback? Do get in touch. Just use the comments section below.

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