At Tapadoo we like to share what we’re learning. On our blog you can find updates about our projects and our thoughts on where the mobile app industry is headed.
1. Leanplum Leanplum is a mobile engagement platform. Its features include mobile analytics, A/B testing, push notifications, email marketing and more. Leanplum says they offer more than 'vanity' metrics by providing clients with comprehensive mobile analytics that...
App Annie is an industry leader in mobile data and analytics. It’s trusted by more than one million users worldwide with 1,100 enterprise clients signed up to its service. It has data on over eight million apps and thousands of websites, giving a complete picture of...
Mobile; the pulse of digital transformation There has never been a better time for marketers to engage with consumers. We are in an era of digital transformation and mobile is leading the charge. We can capitalise on this opportunity by giving serious consideration to...
We spoke in a previous post on the differences between an organic word of mouth marketing campaign versus an amplified word of mouth marketing campaign. An amplified word of mouth marketing campaign is where your business initiates the word of mouth marketing...
The first line of the latest Business Post article on Tapadoo reads; 'Dermot Daly started creating apps for fun in 2009. Ten years on, his company employs 25 people. What may have started as fun has turned into a team of 25, dedicated to the pursuit of mobile app...
When the Apple App Store launched in 2008 there were 500 apps. As of the third quarter of 2019, there are 1.8 million on the Apple App Store, 2.47 million on the Google Play Store, 669 thousand on the Window Store and 487 thousand on the Amazon Appstore. We've played...
SEO for apps is known as ASO or App Store Optimisation. How important is SEO for apps? 47% of iOS users discover apps through search on the App Store and 53% of Android users discover apps through search on the Google Play Store. These figures surprised us. We knew...
“Ratings and reviews influence how your app ranks in search results, and can affect whether someone downloads your app. Individual ratings inform your apps summary rating, which is displayed on your product page and in search results.” Apple “Google Play ratings and...
Word of mouth marketing (WOMM) is one of the biggest influences on product purchases. In fact, McKinsey estimate that WOMM is behind 20-50% of all purchase decisions. They say that marketing-induced consumer-to-consumer word of mouth marketing generates more than...
1. Push notifications Push notifications, although not technically in-app communication, is a form of communication for your app. The difference between push notifications and in-app messages and the message centre is that push messages can be sent outside the app....