At Tapadoo we like to share what we’re learning. On our blog you can find updates about our projects and our thoughts on where the mobile app industry is headed.
We spoke in a previous post on the differences between an organic word of mouth marketing campaign versus an amplified word of mouth marketing campaign. An amplified word of mouth marketing campaign is where your business initiates the word of mouth marketing...
The first line of the latest Business Post article on Tapadoo reads; 'Dermot Daly started creating apps for fun in 2009. Ten years on, his company employs 25 people. What may have started as fun has turned into a team of 25, dedicated to the pursuit of mobile app...
When the Apple App Store launched in 2008 there were 500 apps. As of the third quarter of 2019, there are 1.8 million on the Apple App Store, 2.47 million on the Google Play Store, 669 thousand on the Window Store and 487 thousand on the Amazon Appstore. We've played...
SEO for apps is known as ASO or App Store Optimisation. How important is SEO for apps? 47% of iOS users discover apps through search on the App Store and 53% of Android users discover apps through search on the Google Play Store. These figures surprised us. We knew...
“Ratings and reviews influence how your app ranks in search results, and can affect whether someone downloads your app. Individual ratings inform your apps summary rating, which is displayed on your product page and in search results.” Apple “Google Play ratings and...
Word of mouth marketing (WOMM) is one of the biggest influences on product purchases. In fact, McKinsey estimate that WOMM is behind 20-50% of all purchase decisions. They say that marketing-induced consumer-to-consumer word of mouth marketing generates more than...
1. Push notifications Push notifications, although not technically in-app communication, is a form of communication for your app. The difference between push notifications and in-app messages and the message centre is that push messages can be sent outside the app....
We’ve just been recognised as one of the top mobile app development companies in Ireland by GoodFirms. We work hard on every app that crosses our door and are just as passionate and committed to it as the app owner. To receive this recognition reaffirms our commitment...
Did you know that there are almost 6 million apps in the app stores? You can see the exact breakdown per store here. While this presents a challenge, there are things that you can do to make your app stand out from the crowd. One way of guaranteeing your app being...
Clutch Announced the 2019 leading developers across a variety of technology focus areas and we’ve been named a ‘Top Wearables App Developer’! Clutch is the leading B2B ratings and reviews agency based in Washington DC. They specialise in researching companies globally...