We like to blog.

At Tapadoo we like to share what we’re learning. On our blog you can find updates about our projects and our thoughts on where the mobile app industry is headed.

How important are mobile app ratings & reviews?

How important are mobile app ratings & reviews?

“Ratings and reviews influence how your app ranks in search results, and can affect whether someone downloads your app. Individual ratings inform your apps summary rating, which is displayed on your product page and in search results.” Apple “Google Play ratings and...

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3 Word of mouth marketing tactics for your mobile app

3 Word of mouth marketing tactics for your mobile app

Word of mouth marketing (WOMM) is one of the biggest influences on product purchases. In fact, McKinsey estimate that WOMM is behind 20-50% of all purchase decisions. They say that marketing-induced consumer-to-consumer word of mouth marketing generates more than...

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3 Types of in-app communication

3 Types of in-app communication

1. Push notifications Push notifications, although not technically in-app communication, is a form of communication for your app. The difference between push notifications and in-app messages and the message centre is that push messages can be sent outside the app....

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5 Ways to Use Social Media to Promote Your App

5 Ways to Use Social Media to Promote Your App

Social media is a great way to promote your app. You can use it to grow the user base of your app and to engage existing users. It brings a global audience and allows specific targeting of your ideal user. It's also cost-effective compared to other user acquisition...

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6 Brand Advocate tactics in mobile app marketing

6 Brand Advocate tactics in mobile app marketing

Brand advocates are central to your marketing initiatives. These are the people who will speak on behalf of your brand. Move your clients seamlessly through each stage of the funnel and you could have an abundance of them at your fingertips. What are brand advocates?...

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6 User Retention Tactics in Mobile App Marketing

6 User Retention Tactics in Mobile App Marketing

User retention is probably the most important part of your mobile app marketing strategy. However, most app owners focus the majority of their attention on acquiring new users. While user acquisition is important, it won’t account for anything if app abandonment is...

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3 User Activation Rules in Mobile App Marketing

3 User Activation Rules in Mobile App Marketing

User activation is about getting a user who downloaded your app to become active in it. After all, you don't want your app to just sit on their phone with no interaction. This is the case however for many apps that are downloaded. And if they aren't...

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