We like to blog.

At Tapadoo we like to share what we’re learning. On our blog you can find updates about our projects and our thoughts on where the mobile app industry is headed.

Calibrating Samsung’s U28E590D for Mac OS

Calibrating Samsung’s U28E590D for Mac OS

As 4K monitors go, Samsung's U28E590D is pretty good value. Due to a recent change in my laptop (I've moved from a MacBook Pro to the new MacBook Air), I had to swap out my trusty (and old!) Apple Cinema Display, so I chose the Samsung 4K device. Out of the box, I...

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The Hook Model Explained in an Infographic

The Hook Model Explained in an Infographic

So you've more than likely heard about the Hook Model for creating habits with apps, or more importantly, turning your app into a habit-forming product. That's the purpose of the Hook Model. It helps product owners identify if their app can become a habit for users...

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Pros and Cons of mHealth Mobile Apps

Pros and Cons of mHealth Mobile Apps

mHealth mobile apps are becoming increasingly important for healthcare providers in carrying out their day to day tasks. There are mHealth mobile apps to support communication and consulting, patient monitoring, clinical research, record maintenance and access, and...

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Best App Analytics Tools for 2020 and Beyond

Best App Analytics Tools for 2020 and Beyond

There are numerous app analytics tools on the market so how do you choose the right one for your app? To help you find the answer we’ve put together a list of app analytics tools that can support your app in 2020 and beyond. We’re focusing on in-app analytics here but...

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What Apple’s ResearchKit brings to Clinical Trials

What Apple’s ResearchKit brings to Clinical Trials

Apple's ResearchKit is a way for the healthcare industry to innovate. In 2015 Apple extended its healthcare portfolio with ResearchKit. ResearchKit is different from what Apple has done before in the healthcare space. While previous efforts such as HealthKit was a...

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SEO for Apps; App Store Optimisation Infographic

SEO for Apps; App Store Optimisation Infographic

SEO for apps is known as ASO or App Store Optimisation. How important is SEO for apps? 47% of iOS users discover apps through search on the App Store and 53% of Android users discover apps through search on the Google Play Store. These figures surprised us. We knew...

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How important are mobile app ratings & reviews?

How important are mobile app ratings & reviews?

“Ratings and reviews influence how your app ranks in search results, and can affect whether someone downloads your app. Individual ratings inform your apps summary rating, which is displayed on your product page and in search results.” Apple “Google Play ratings and...

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