We like to blog.

At Tapadoo we like to share what we’re learning. On our blog you can find updates about our projects and our thoughts on where the mobile app industry is headed.

Best App Analytics Tools for 2020 and Beyond

Best App Analytics Tools for 2020 and Beyond

There are numerous app analytics tools on the market so how do you choose the right one for your app? To help you find the answer we’ve put together a list of app analytics tools that can support your app in 2020 and beyond. We’re focusing on in-app analytics here but...

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What Apple’s ResearchKit brings to Clinical Trials

What Apple’s ResearchKit brings to Clinical Trials

Apple's ResearchKit is a way for the healthcare industry to innovate. In 2015 Apple extended its healthcare portfolio with ResearchKit. ResearchKit is different from what Apple has done before in the healthcare space. While previous efforts such as HealthKit was a...

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SEO for Apps; App Store Optimisation Infographic

SEO for Apps; App Store Optimisation Infographic

SEO for apps is known as ASO or App Store Optimisation. How important is SEO for apps? 47% of iOS users discover apps through search on the App Store and 53% of Android users discover apps through search on the Google Play Store. These figures surprised us. We knew...

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How important are mobile app ratings & reviews?

How important are mobile app ratings & reviews?

“Ratings and reviews influence how your app ranks in search results, and can affect whether someone downloads your app. Individual ratings inform your apps summary rating, which is displayed on your product page and in search results.” Apple “Google Play ratings and...

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UX/UI Design Process Infographic

UX/UI Design Process Infographic

We follow a 5-step UX/UI Design Process here at Tapadoo. It all begins with our discovery workshop where we brainstorm with our clients. We discuss in detail what our client wants to achieve with their app, all the while thinking about the user. Most sessions start...

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mHealth Apps Market Potential; Ireland and Globally

mHealth Apps Market Potential; Ireland and Globally

What is mHealth? mHealth or mobile health is the use of mobile phones and other wireless technology in medical care. These types of apps can be used for general health, fitness tracking, healthy eating and food monitoring to remote patient monitoring, consultations...

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Simple Rules for managing Push Tokens

Simple Rules for managing Push Tokens

Sometimes, we develop an app for customers where they are implementing their own back-end services. The issue of handling push tokens regularly comes up. Often, the business logic may seem difficult to manage all the scenarios, but it really isn't that difficult....

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3 Word of mouth marketing tactics for your mobile app

3 Word of mouth marketing tactics for your mobile app

Word of mouth marketing (WOMM) is one of the biggest influences on product purchases. In fact, McKinsey estimate that WOMM is behind 20-50% of all purchase decisions. They say that marketing-induced consumer-to-consumer word of mouth marketing generates more than...

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