At Tapadoo we like to share what we’re learning. On our blog you can find updates about our projects and our thoughts on where the mobile app industry is headed.
As 4K monitors go, Samsung's U28E590D is pretty good value. Due to a recent change in my laptop (I've moved from a MacBook Pro to the new MacBook Air), I had to swap out my trusty (and old!) Apple Cinema Display, so I chose the Samsung 4K device. Out of the box, I...
So you've more than likely heard about the Hook Model for creating habits with apps, or more importantly, turning your app into a habit-forming product. That's the purpose of the Hook Model. It helps product owners identify if their app can become a habit for users...
Here's a common request we find in an early stage client conversation: "..and we'd like to allow users to message each other" If ever there was a statement that hides complexity it's this one. Messaging sounds simple right? User A send a Message to User B. User B...
mHealth mobile apps are becoming increasingly important for healthcare providers in carrying out their day to day tasks. There are mHealth mobile apps to support communication and consulting, patient monitoring, clinical research, record maintenance and access, and...
There are numerous app analytics tools on the market so how do you choose the right one for your app? To help you find the answer we’ve put together a list of app analytics tools that can support your app in 2020 and beyond. We’re focusing on in-app analytics here but...
Your user’s experience can be mapped almost directly to the performance of your web or mobile application. You’ve likely heard how slow load speeds can negatively impact engagement and retention of users, but you may not have considered how fast load speeds can impact...
Apple's ResearchKit is a way for the healthcare industry to innovate. In 2015 Apple extended its healthcare portfolio with ResearchKit. ResearchKit is different from what Apple has done before in the healthcare space. While previous efforts such as HealthKit was a...
Many app developers think that the number of downloads is a sign of success for their app. While this is true to some extent, getting users to keep coming back to your app after they've downloaded it is the real success. App Store Optimisation is a great way to get...
SEO for apps is known as ASO or App Store Optimisation. How important is SEO for apps? 47% of iOS users discover apps through search on the App Store and 53% of Android users discover apps through search on the Google Play Store. These figures surprised us. We knew...
“Ratings and reviews influence how your app ranks in search results, and can affect whether someone downloads your app. Individual ratings inform your apps summary rating, which is displayed on your product page and in search results.” Apple “Google Play ratings and...