At Tapadoo we like to share what we’re learning. On our blog you can find updates about our projects and our thoughts on where the mobile app industry is headed.
There are numerous app analytics tools on the market so how do you choose the right one for your app? To help you find the answer we’ve put together a list of app analytics tools that can support your app in 2020 and beyond. We’re focusing on in-app analytics here but...
Your user’s experience can be mapped almost directly to the performance of your web or mobile application. You’ve likely heard how slow load speeds can negatively impact engagement and retention of users, but you may not have considered how fast load speeds can impact...
Apple's ResearchKit is a way for the healthcare industry to innovate. In 2015 Apple extended its healthcare portfolio with ResearchKit. ResearchKit is different from what Apple has done before in the healthcare space. While previous efforts such as HealthKit was a...
Many app developers think that the number of downloads is a sign of success for their app. While this is true to some extent, getting users to keep coming back to your app after they've downloaded it is the real success. App Store Optimisation is a great way to get...
SEO for apps is known as ASO or App Store Optimisation. How important is SEO for apps? 47% of iOS users discover apps through search on the App Store and 53% of Android users discover apps through search on the Google Play Store. These figures surprised us. We knew...
“Ratings and reviews influence how your app ranks in search results, and can affect whether someone downloads your app. Individual ratings inform your apps summary rating, which is displayed on your product page and in search results.” Apple “Google Play ratings and...
We follow a 5-step UX/UI Design Process here at Tapadoo. It all begins with our discovery workshop where we brainstorm with our clients. We discuss in detail what our client wants to achieve with their app, all the while thinking about the user. Most sessions start...
What is mHealth? mHealth or mobile health is the use of mobile phones and other wireless technology in medical care. These types of apps can be used for general health, fitness tracking, healthy eating and food monitoring to remote patient monitoring, consultations...
Sometimes, we develop an app for customers where they are implementing their own back-end services. The issue of handling push tokens regularly comes up. Often, the business logic may seem difficult to manage all the scenarios, but it really isn't that difficult....
Word of mouth marketing (WOMM) is one of the biggest influences on product purchases. In fact, McKinsey estimate that WOMM is behind 20-50% of all purchase decisions. They say that marketing-induced consumer-to-consumer word of mouth marketing generates more than...