The Presentation Correlation

by: dermdaly

I’ve gone to a lot of presentations over the last couple of years. About two years ago I started to notice something, and I’ve been keeping tabs on it ever since. This will cause debate but here it does

People who use Apple’s Keynote to give presentations give better presentations.

There. I said it.

There’s more to this. I’m not suggesting that Powerpoint is a lesser tool than Keynote. I’ve my thoughts on this, but this is not the point I’m trying to make.

If someone arrives to a presentation, and he’s carrying a laptop, he’s going to use powerpoint. This presentation may be good. It may be bad.
If someone arrives to a presentation, and he’s carrying a MacBook, he’s most likely going to use Keynote. The presentation is overwhelmingly more likely to be good.

Of course, I’ve seen great presentations given using Powerpoint, and rubbish ones given using Keynote, but these are both their own exceptions.

Why is this? To me its a question of taste.

  • If someone has gone to the bother of switching to Mac, they’ve done this consciously. And usually, they’ve done it because they prefer the experience. If they’ve learned Keynote, they’ve gone to more effort again. (Look: we’re all switchers in Ireland. Macs really were niche for many, many years).
  • So, my assertion goes like this. If you’re using Keynote on a Mac, you’ve got taste. If you’ve got taste, you’ll put more effort into your presentation.

I know there’s arguments that the software should just support the talk, blah-de-blah; I’m just sayin’.

And so, I’ve watched this over the last two years or so, to see if my theory holds true.

It does.

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6 Comments

  1. Avatar

    I know you’re expressing personal preference here and it that context your assertions are perfectly valid. But it’s twoddle to suggest that technology determines the outcome of a fundamentally human thing. Perhaps redheads present less well than brunettes? And having taste doesn’t mean having one tech over another, it means “having taste”.

    A great presentation is…

    CharismaticKnowledgeableArticulatePresenter+RelevantContent+GreatDelivery+EntertainmentValue+LeavingALastingImpression

    The very best presentations don’t even involve slideware. See ted.com for ample proof of that.

    Reply
    • dermdaly

      And…by that I believe you’ve missed my point. The whole point I’m making is that someone who has _chosen_ keynote, has done so consciously, and possesses those traits that make for better presenting. I’m not suggesting for one second that technology is determining the outcome. Rather, charasmatic, articulate people choose keynote.

      Reply
  2. Avatar

    Wow!

    Well that should put the cat among the pigeons Dermot …

    I shall watch the furore unfold with interest and look forward to dropping in accelerant and matches every now and then.

    šŸ™‚

    Reply
  3. Avatar

    Not a huge presentation builder as I’m normally able to get the suits to do that however after a very brief review of Keynote, I can see that people who use it would be able to more easily create visually appealing slides. This is down to the themes more than anything. I’m sure if I took a slide created in Keynote I’d be able to recreate it in PPoint – though it might be a bit of a painful process.

    However I’m inclined to agree with Stephen’s point that it has nothing to do with the tech that makes a great presentation.

    Reply
  4. Avatar

    KeyNote presentations appear to be better because of the content and presenters not the platform.

    Apple as a platform has established itself within the media and creative community in Ireland. This community communicate better because it is the essence of their business. Their visuals are more engaging not because of the software but because the presenters have an eye for such detail

    That said, as a Power Point user, MS don’t make it easy for me to produce a cool and interesting presentation.

    Reply
    • dermdaly

      Hi Piaras,
      This is the whole point I was trying to make. In both my blog entry, and subsequent comments. E.g. “The whole point Iā€™m making is that someone who has _chosen_ keynote, has done so consciously, and possesses those traits that make for better presenting. Iā€™m not suggesting for one second that technology is determining the outcome. Rather, charasmatic, articulate people choose keynote.”

      I think it is I who needs to brush up though, because you are the third person who appears to have missed what I was trying to articulate.
      Cheers,
      Dermot.

      Reply

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